Sharing laughter – not wrinkles.

In one of the family’s strongest bonds, mothers and daughters share facial expressions that can turn into mimic wrinkles  – or didn’t you know?

Daughters are looking to their mothers as an indication of how they will age, and taking a proactive approach to skin care as a result. Even millennials are using anti-aging products 20 years earlier than their mothers ever did, and with the focus on preventing ageing, are increasingly seeking products that promote wrinkle prevention earlier than ever. But what is the truth in all of this?

Its already known that over time, expression lines turn into persistent wrinkles, especially on the forehead and the crow’s feet. In addition, there is growing scientific evidence of similar wrinkle imprinting in mothers and their daughters which suggests that daughters share 50% of their genome with their mothers and thus, daughters often look similar to their mothers and age similarly.

Beyond genetics, there is a strong behavioural and emotional bond between mothers and daughters – stronger than any other in families. Mother-daughter bonds are lifelong, intimate and well-documented across many cultures.

The problem in all of this is just what should mother and daughter use? After all, the skin is a thousand open mouths waiting to absorb what you put on it, and once there, its absorbed through the whole body. So, we have to be careful. The sadness is that many skincare products make dubious claims and contain mysterious ingredients yet still evoke marvellous claims that they can do for the skin; but are they little more than snake-oil we have to ask?

Dry skin isn’t itself a medical worry, although serious cases can cause cracks that will invite infection, but the incidence of skin dryness has been ever up in recent years despite the fact that many of us apply a moisturiser every day. More and more of us live in cities, where pollution and chemicals attack our skin in greater values. We drink less water and we have abandoned traditional oil massages and baths. But dryness is more than just dry skin. We are what we eat, and in this, diet plays a big part – as does aging and physical stress.

Xerotic Skin: The appearance of one’s skin is important for every individual and it can be separated in to five categories

  • Sensory – dry feel, uncomfortable, itchy, stingy, painful
  • Tactile – rough and uneven
  • Chemical – reduced water content and changed lipid (fatty acid) composition
  • Functional – increased permeability and less resistance to absorption of noxious substances
  • Visual – redness, flaky appearance, lacklustre and dry white patches.

Why Moisturising? The word moisturising was coined apparently some years ago by a US marketing company who were employed to find a route to market for a customer who manufactured a petroleum-based cream – as lots of creams were in those days. Some think of moisturising as a daily habit. Others do it because some other person does it or because they simply want to stay young for as long as humanly possible. When you are 30 you don’t want to look 40. When you are 50 you don’t want to look 70.

And thus, regularly moisturising should be part of any good skincare regime and especially so when the lotion that you use brings benefits. No matter whether it’s after a shower (hot water strips all the moisture and oils out of your skin) it’s a fact that moisturising reduces the chances of developing extreme dryness and even oiliness – that may come as a surprise to some who read this article. 

Affordability: It is not always the chronological age that affects people’s buying behaviour. Occupation, economic circumstances and spendable income that come with it are great influencers in consumer behaviour also. Luxury-goods may be the desire of many but only few can afford them – unless that is the consumer can find the rarity that is a decent sized tube of quality lotion rather than a skinny 50ml tub costing a fortune. This may be perceived very differently by contrasting consumers according to their income level and personal budget. But, ‘value-for-money’ matters to everyone, no matter their income level.

An Ideal Moisturiser should:

  1. Reduce and prevent further TEWL (trans epidermal water loss).
  2. Restore lipid (fatty acid) barrier, duplicating and enhancing the skin’s natural moisturising retention mechanisms.
  3. Be hypoallergenic (unlikely to cause skin reaction), be fragrance free and noncomedogenic (formulated not to block pores).
  4. Absorb more or less immediately, providing immediate hydration.
  5. Be cosmetically acceptable.
  6. Be affordable.
  7. Provide value for money.
  8. Use eco-friendly containers that themselves can be recycled.
  9. Use minimal biodegradable packaging from recycled sources.

We hope that this review helps provide a fundamental understanding of the physiochemical and psychological effects of the use of moisturizers and their interactions with the skin, and it will help you better understand the usage and efficacy of the available moisturisers.

With kindest regards

Jim & Sheila and the team at SkinLikes.

May 2020