Paris really is the city of lovers, and if you have ever been lucky to visit, you may have quietly heard the whispered words ‘Oh là là’, when a lovely lady passes a gentleman. In this context, it’s a delightful thing to say; a term of endearment, but the phrase actually translates as “Oh dear,” “Oh my,” or “Oh no,” and in its literal translation it’s “Oh there, there” but that would make little sense in English, and hence the more generally accepted, and more emotional, translation that we offer.

French ladies are never afraid to discuss the psychological impact of challenging skin conditions in adulthood, and how to keep themselves feeling skin-confident. As a result, they are brave enough to wear a low-cut dress exposing their décolletage, no matter their age. French women, you see, take as much care of their delicate chest area just below the neck, as they do of their face and hands.

In the winter, here in the UK we might keep warm with Polo-neck jumpers and scarves for protection, but the skin in that small area needs as much attention throughout the year as the rest of the body. In fact, if we look after it now, then the better-prepared we will be for the next spring and summer when we might just be wearing that little low-cut dress, without any embarrassment.

As we age the skin becomes slacker, but we see lots of celebrities who hide their neck and décolletage and we wonder why? If they are ashamed, then it is a shame. But this shouldn’t be so if we treat it with kindness and feed it with good-quality products to firm, revitalise and resurface the skin.

Go easy with cleansing: The skin on your décolletage is thin and delicate and scrubbing can irritate and accelerate skin aging. So, to minimize damage, be gentle when cleansing. Use your fingertips to gently apply a cleanser and rinse with lukewarm water.

Exfoliation is important: In addition to cleansing the skin, it’s worth considering using an exfoliating product once a week, to gently remove dead skin cells on your neck and chest.

Moisturise, moisturise, moisturise. Gentle moisturisers that contain clean, green, organic ingredients are best and especially so if they contain hyaluronic acid that has the ability to decrease the appearance of wrinkles, improve skin hydration, firmness, and elasticity, and generally keep skin looking youthful, healthy and radiant.

Minimize irritation. There are lots of product’s that women use that are recommended for the face but not elsewhere. We have to ask why spend sometimes hundreds of pounds on a special product for décolletage, when a well-researched, good quality moisturiser such as our own Persian Silk Hydration Moisturiser will do the job for both areas just as well.

Apply in upward strokes. When applying a moisturiser to the face, neck and décolletage, it is always best to do so in long slow, upward motions to remind your skin to ignore gravity and radiate its goodness.

Prevention is the key – so, it’s worth sticking to a routine. It’s a bit like brushing your teeth; make the care of the décolletage part of your daily routine. After all, you only get one body, so, it’s worth caring for and if you do, then in the French way, it will bring a glow to your neckline.

Our newsletter this week, is written by Sheila, but best wishes from all of the team at SkinLikes.

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